Key Topics
- Intentional decision not to target market investors or flippers
- Importance of leaving the home furnished and staged
- Significance of creating a warm and inviting atmosphere
Insights and Takeaways
- Protecting the integrity of the neighborhood by avoiding targeting investors or flippers
- Investors typically make money on the buy, so it's better to sell to a homeowner who will pay a little more
- Leaving the home furnished and adding lifestyle accessories can create a phenomenal video that attracts the right buyer
- An empty room can create an echo chamber, while a staged home can make buyers sense the love and attention to detail
- The art gallery wall in the cellar was a topic of conversation, engaging the buyers
Conclusions and Decisions
The decision to not target investors or flippers was intentional to protect the neighbourhood's integrity and sell to a homeowner who would appreciate the home.
Leaving the home furnished and staged, rather than emptying it out, can create a more inviting and appealing atmosphere that attracts the right buyer and leads to a higher sale price.
The importance of marketing to the right target audience, as well as how the home is presented, is crucial in real estate sales.
Transcription
"Hi, I'm Julie Dempsey with Royal LePage Benchmark and I'm going to give you some pro tips on how we got this home sold. 904 Lake Bonavista Green SE. We made an intentional decision not to target market investors or flippers for two reasons. Number one, we wanted to protect the integrity of the neighborhood. I know this neighbor and that neighbor and that neighbor and nobody would be happy with me if there was a fourplex right in their backyard. The other reason is investors make money on the buy. So I would rather sell to a homeowner who would fall in love with the home and pay a little bit more. I see this all the time and it's a big mistake, a huge mistake. People empty out their home before they put it on the market.""And what that does is draw attention to the peeling wallpaper, the scuffs in the floor, the nicks in the wall. If you can leave your home furnished, and we can add some lifestyle accessories, then we can do a phenomenal video targeting the right buyer. And the right buyer will pay you more. An empty room is not warm and inviting. In fact, it's quite an echo chamber. If you can stage a home, a buyer will walk in and they will sense the love and attention to detail. This cellar had an incredible art gallery wall and, during our open house, it was a topic of conversation. Buyers were engaged in this home. So the lesson in this, in real estate, who you market to is just as important as how you market."